Which product is best to sell on amazon

Ecommerce is one of the most effective ways to make money online. There are various options available, as you can sell products through your own website or through a third-party marketplace. Among these options, Amazon offers the best potential for profits, especially for new sellers. Having your own website is great, but getting people to actually make purchases from a new site can be challenging. Buyers trust Amazon and thus are more likely to become your customers when seeing your products listed there.

Now, you may be wondering what types of products you should sell on Amazon. While this marketplace has great potential, it doesn’t mean you can list just any product and expect to see instant sales. In order to find success on Amazon, you need to find the best products to sell. This will ensure that your items are always in demand, and that each sale results in profit.

Table of contents

1. What to Look for When Searching For the Best Product to Sell on Amazon
2. How to Find Top-Selling Products to Sell on Amazon
3. Which Amazon Product Categories are the Best?
4. Examples of the Best Products to Sell on Amazon in 2022
5. Tips for Finding the Best Products to Sell on Amazon

In this post, we’ll break down what things to look for in a best-selling product, the best Amazon product categories, and we’ll show you the best items to sell on Amazon in 2023.  

What to Look for When Searching For the Best Product to Sell on Amazon

Top-selling items on Amazon tend to share similar qualities. Below are some of the key factors to look for when researching the best products to sell. 

1. Product Condition

While often overlooked, an item’s condition is the first thing you should look at before you start selling it. Amazon isn’t just home to new products, as you can find used and handmade items there as well. A product’s condition will affect its position in the market, and its appeal to customers.

New Products: Most of the items listed on Amazon are new. This means they haven’t been used or owned by anyone else. Most people who search for something on Amazon are looking for new products, so these items naturally have the highest demand. 

Used Products: Used products include any items that aren’t new, meaning they’ve been owned in some form by someone else. This could be a homemade or vintage item that you typically find at garage sales or on an auction site, like eBay. It could also mean a previously new Amazon product that was returned by the buyer. Used products have lower demand and naturally command a lower price. However, they are the cheapest items to source.

2. Product Size

The next factor to consider when looking for products to sell on Amazon is each item’s physical size. It’s usually best to avoid large items. Instead, it’s best to focus on items that are small and lightweight. Doing so comes with several advantages:

Cheaper to Buy: Smaller items are usually less expensive as compared with larger products. This means you can source them at a low cost, allowing you to start your business with a minimal investment. 

Cheaper to Ship: The smaller an item is, the less it will cost to ship. So sourcing smaller items is another way to lower your upfront costs, especially if you import your products from an international supplier.

Lower Fees: If you use the Amazon FBA fulfillment program or partner with another third-party logistics provider, you’ll have to pay for the company to store and ship your goods. Because smaller items incur lower shipping and storage fees, they also lead to lower fulfillment costs.

So even if you find a larger item with good potential, you still need to carefully calculate your estimated fulfillment fees. Keep in mind that having a high net profit margin depends just as much on minimizing costs as it does on having a high sales price. 

3. Product Price

While profit margin is more important than a product’s sales price, the latter should still be taken into consideration. A product’s price generally correlates with its overall demand.

Lower priced items tend to see more sales than higher priced ones. For example, a $20 smartphone case will have more sales than a $300 bed frame.

As a general rule, try to look for products that retail between $15 and $100. These prices are high enough to generate consistent sales, but not so low as to limit the amount of profit you earn per sale.

How to Find Top-Selling Products to Sell on Amazon

Now that you know the components of top-selling items on Amazon, you’ll want to learn how to go about finding these types of products. There are a variety of approaches you can take. Among these different options, using Amazon product research software is generally the most effective.

There are several reasons for this. First, product research software gives you real data for current Amazon products. It also helps you analyze the competition to see if a product is in a good niche.

1. Explore Product Ideas Using the AMZScout Product Database

The AMZScout Product Database contains robust product data for hundreds of millions of Amazon products. With this tool, you can easily identify the most profitable items to sell on Amazon. Here is how you can use it for product research:

1. Start by opening the AMZScout Product Database. This is included in the comprehensive AMZScout Seller’s Bundle.

2. Enter your product criteria by using the search filters. You will find filters for sales, size, price, rating, and more. You can also enter specific keywords in the search field. Or, you can use one of the ready-made filter sets from the Product Selections feature. 

3. Refine your search. You can narrow your results even more by selecting the box for “New Products”. This will make it so you only see items added in the last two weeks. You can also check the “Trending Products” box to only see trending items - these will include only those products that have seen a 20% increase in sales over the past three months.

Brainstorm New Niche and Product Ideas with the Product Database

Brainstorm New Product Ideas with the Product Database

2. Validate Demand and Competition With the AMZScout PRO Extension

After you create your list of ideas, you’ll need to validate the demand and competition for the product’s niche. A product may be the ideal size and have strong trends, but if the market is saturated, you’ll have a tough time generating a profit. With the AMZScout PRO Extension, you can gain deep insight into the demand and competition for any product category.

Below are the steps for using the PRO Extension to help you analyze any niche: 

1. Open the AMZScout PRO Extension.

2. Search Amazon for product ideas. Use your list of products that you saved from the Database to look for products.

3. Open the Extension. When the results load, click the AMZScout icon in the upper right or lower left corner of your browser. The app will then populate the data.

4. Review the dashboard. Once it loads, the app will show you sales data for the top products in the niche. This data includes everything from the Database, plus additional metrics such as the product's net profit margin.

5. Review the niche’s historical performance. Check the Niche Score and Niche History to see the niche’s trends. Niche Score gives you an overall score for the niche’s viability, on a scale from 1-10. It looks at demand, competition, and overall profitability. Niche History shows you how the niche’s interest is trending over time.

Find profitable products with the AMZScout PRO Extension

Find profitable products with the AMZScout PRO Extension

3. Use Existing YouTube Videos and Blogs

If you want to explore another way to find the best things to sell on Amazon, a good idea is to take a look at YouTube videos, blogs, and other online content. Many successful sellers create videos and post content to these platforms to teach beginners easy ways to look for products.

Additionally, articles like this give you a condensed list of the top selling items on Amazon. While you’ll still want to conduct your own research to ensure that the products are a good fit for your business, these places are a great starting point to help you get new ideas.

Which Amazon Product Categories are the Best?

Which Amazon Product Categories are the Best?By now, it should be clear that eachproduct’s category matters just as much as the item itself. Certain niches are better than others. Plus, other categories are restricted, meaning you’re required to obtain extra approval before you can sell these items. These include certain products like clothes, jewelry, grocery, and food..

So what are the best Amazon categories? Generally speaking, some profitable categories for Amazon sellers are:

• Books

• Electronics 

• Toys & Games

• Home & Kitchen

• Lawn and Garden

• Beauty & Personal Care

• Sports & Outdoors

Now, this doesn't mean you can’t have success in other categories. However, these categories are generally a safe place to begin your search, given how many sales they tend to consistently generate over time. Whether you go with one of these niches or not, it’s a good idea to choose a niche that you’re interested in. 

What is the best product to sell on Amazon?

What is the most successful product to sell?

What is the most profitable way to sell on Amazon?

What items are in high demand right now?