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In today’s world of internet, gadgets and technology, Digital Marketing has become one of the hottest industries. It is a very important skill to have not only for marketing professionals but business owners and entrepreneurs as well. Surprisingly there is a big talent gap in digital marketing with demand far outweighing the supply. This offers plenty of opportunities for those looking to enter the field of online marketing. Also this industry is ever changing and we often see new digital marketing trends evolving, making it essential for executives and professionals to keep up-to-date with these trends and technologies, if they want to stay relevant. Online Digital Marketing courses are a very fast and convenient way to stay on top of these latest strategies and trends. One can earn a certification in Digital Marketing right from the comfort of one’s home. Several renowned universities and industry professionals are offering digital marketing training programs through the online mode that teach vital digital marketing skills with exercises, practical assignments and hands-on projects. These are more flexible and much less expensive than regular university degree courses. So whether you want to learn new skills or brush up your knowledge, you just need to pick a Digital Marketing online course that suits you and your business. We have compiled a list of best Digital Marketing Courses, Certifications, Classes and Trainings that you can take online in 2022. Several of these courses are free to join. They give you a certificate upon completion that will greatly help to ramp up your resume and stand out from your peers. 1. The Complete Digital Marketing Course – 12 Courses in 1 (Udemy)With over 450,000 students enrolled and high ratings, this Udemy Digital Marketing course is a bestseller and top choice in the space of online marketing courses. Created by Daragh Walsh and Rob Percival, who have collectively taught around 3 million students, this is the most comprehensive course on digital marketing that covers SEO, YouTube Marketing, Facebook Marketing, Google Adwords, Google Analytics and more.It comprises of 12 modules covering following different aspects of Digital Marketing, with real life practical examples that help to link all theses aspects into a coherent marketing strategy.
This course is packed with around 24 hours of on-demand video content along with quizzes, assignments, checklists and practical steps. It is a very interactive course with every section including a project that builds upon the last one in a logical sequence. The course is beginner-friendly and does not require any prior marketing experience. It is suitable for professionals looking to land a job as a digital marketer or business owners who want to increase their marketing expertise and build their business online or existing website owners looking to drive more traffic and revenues or anyone who wants to freelance as an online marketer or affiliate marketer. Key Highlights
Duration : 23.5 hours on-demand video 2. Google Digital Marketing & E-commerce Professional Certificate (Coursera)This Digital Marketing certificate program from Google is available on Coursera and is designed to prepare learners to launch a career in digital marketing and e-commerce. Participants do not need to have any prior degree or industry experience to enrol for this program. So, if you’re completely new to the field of digital marketing and ecommerce or even if you’ve had some exposure, this Google certificate is a great choice.In this program, learners gain in-demand skills to prepare them for entry-level jobs in digital marketing and ecommerce. There are 7 courses in the program comprising of over 190 hours of instruction and practice-based assessments. Throughout the program learners learn to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. They also get opportunity to build their own portfolio with projects like customer personas and social media calendars to showcase to potential employers. The certificate courses cover the following topics:
The certificate program has been designed and built by subject-matter experts and senior practitioners at Google. It equips learners with both theoretical and practical knowledge and also real-life problem-solving skills to be successful in their job. Upon completing this Google Digital Marketing certificate, learners will have access to a job platform where they can directly apply for jobs at top companies (part of Google Career Certificates Employer Consortium) committed to considering Google career certificate graduates for entry level positions. Key Highlights
Duration : 6 months, 10 hours per week 3. Digital Marketing Specialization by University of Illinois (Coursera)This Coursera Digital Marketing training program has been designed by internationally renowned faculty of University of Illinois at Urbana-Champaign. It is a part of the University of Illinois Masters of Business Administration degree program, the iMBA. It is a beginner’s specialization and discusses several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. Not only does it teach the conceptualization of digital marketing, but also the practical application of it. Students learn the foundations of digital marketing through examples, stories and acquire concepts and tools for digital creation, distribution, promotion and pricing of products and services.The specialization is divided into 7 courses with last one being a Capstone project offered in association with Grainger industries. The courses as are follows:
The learning approach used in the program is highly interactive and includes video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. This Digital Marketing Certification program has the highest number of enrolments on Coursera. The first course “Marketing in a Digital World” has been ranked as one of the top 5 courses across multiple MOOC providers. The instructors are truly world-class. They include Professor Aric Rindfleisch, an award-winning scholar who has been named by Princeton Review as one of “The Best 300 Professors” in America; Prof. Kevin Hartman, a Visiting Professor & Head of Analytics at Google; Dr. Mike Yao, Professor of Digital Media and Department Head of the Department of Advertising; Prof. Vishal Sachdev, who is Director of Illinois MakerLab. Key Highlights
Duration : 8 months, 5 hours per week 4. Digital Marketing Masterclass – 23 Courses in 1 (Udemy)This Course on Udemy is one of the best online digital marketing courses, with close to 200,000 students having taken this course. With a total of over 32 hours of video lectures, loads of articles and supplemental resources, it is an in-depth course that imparts complete knowledge of all aspects of digital marketing from social media marketing to email marketing to content marketing and much more. It uses a project based approach and includes real world case studies to teach concepts and techniques that can be directly applied to real businesses.The course covers the following topics – Finding your target market, Branding your business, Designing a website, Content and Paid marketing, Blogging and Copyrighting, Search Engine Optimization, Video marketing and YouTube, Facebook pages and groups, Facebook and Google Ads, Retargeting with Facebook ads, Social Media marketing (Twitter, Instagram, Pinterest, LinkedIn), Periscope and other live streaming platforms, answering questions on Quora, Podcasting and more. The course has been created by Phil Ebiner and Diego Davila, who are both entrepreneurs and have been using digital marketing to grow their own six-figure businesses. Together they’ve taught over a million students on Udemy. They’ve designed the course for beginners, but even if you know some topics, there’s a lot to gain from taking this course. It is well suited for entrepreneurs and business owners who want to use digital marketing to grow their business or anyone looking to get a job in online marketing. Key Highlights
Duration : 32.5 hours on-demand video 5. Become a Digital Marketer Nanodegree Program (Udacity)Udacity offers a Nanodegree program in Digital Marketing that aims to provide learners with a 360-degree understanding of the whole digital marketing ecosystem. The program is structured into 9 modules that cover how to create marketing content, use social media to amplify your message, make content discoverable in search, run Ads campaigns and advertise on Facebook. Additionally, students learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.The content of the program has been co-created with Facebook Blueprint and includes several real world projects where students get to run live campaigns on major marketing platforms. Specifically the learning modules are as follows:
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Duration : 3 months, 10 hours per week 6. Digital Marketing Specialist Program by SimpliLearnSimpliLearn’s Digital Marketing Specialist is a Masters program that aims to make learners industry-ready by training them in 8 core disciplines of Digital Marketing – search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, and email marketing. The program content is very broad and deep. Not only does it teach the concepts of each discipline but also the tools associated with that area. It also includes elective offerings in advanced mobile marketing, advanced email marketing, advanced content marketing and advanced website conversion rate optimization that gives learners flexibility to master other areas as well.This Digital Marketing training provides learners with the essential building blocks to get started and start practicing in Digital Marketing industry. It includes several real-world projects and virtual simulations using Mimic Pro for imparting domain experience. Learners are exposed to more than 40 digital marketing tools and taught how to use them in real projects. SimpliLearn’s digital marketing certification program is accredited from OMCP. It provides access to 35+ live instructor-led online classes conducted by multiple expert trainers. Students also get access to the highest quality of e-learning content, projects, simulation exams, quizzes, active community moderated by experts, monthly mentoring sessions by experts, downloadable workbooks and other resources to help master the complete digital marketing skillset. The program also prepares you for various expert exams such as OMCA (Online Marketing Certified Associate), Google Analytics, Google Ads, Facebook, YouTube and more. Key Highlights
Duration : 4 months, 10 hours per week 7. Social Media Marketing Specialization by NorthWestern (Coursera)The Social Media Marketing Certification offered by NorthWestern on Coursera is designed to teach learners how to develop, deploy, measure and monetize social media marketing programs. Participants gain the expertise and tools they need to become an expert in the social markets. They learn to expand their online audience, manage their social strategies effectively and establish a social brand.The program is made of up five courses that primarily focus on 2 objectives. First is to provide the learners with right social analytics tools, and training to help them become influencers on social media. Second is to give them the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. The program culminates with a capstone project. The participants can complete the courses and project on their own schedule. The courses are extremely hands-on and include interactive quizzes, graded assignments, exercises and practice exams. Upon enrolling students receive access to social marketing toolkits containing items like advanced marketing and analytics tools, that are critical in developing successful social strategy. The specialization is led by Professor Randy Hlavac who is an expert instructor of Digital, Social and Mobile Marketing and Content Curation and Digital Marketing at Northwestern University for over 20 years. He has authored the book Social IMC: Social Strategies with Bottom-Line ROI. One does not need to have any marketing background to enrol for this specialization. It is suitable for all professionals who would benefit from a more effective social marketing strategy, be it entrepreneurs, executives, marketing professionals or business leaders. Key Highlights
Duration : 5 months, 2-4 hours per week 8. Digital Marketing Strategies by Kellogg School of ManagementThis Digital Marketing Certification from Kellogg School of Management is intended for business leaders, managers, and marketing professionals and strategists who manage a marketing team and are responsible for chalking out marketing strategies to drive growth and/or are responsible for attracting and retaining customers in some way or delivering products and services.This program imparts an end-to-end perspective of the modern marketing process. It teaches students how to make use of automation to make marketing practices more productive and agile, how to mine new sources of customer data to create personalized communications, and how to leverage analytics and artificial intelligence (AI) to optimize marketing activities. The program comprises of 8 modules. It uses a very practical, applied learning approach, so students learn to put all strategies to practice. Throughout the program, students work on a Marketing Transformation Challenge. They identify a business challenge and then solve it with a marketing solution. The 8 modules cover the following topics:
This Digital Marketing Certificate program is led by Professor Mohanbir Sawhney – a globally-recognized scholar, educator, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has authored several bestseller management books, and his research has been published in several leading academic journals. Key Highlights
Duration : 2 months, 4-6 hours per week 9. Free Digital Marketing Courses (LinkedIn Learning – Lynda)LinkedIn Learning (Lynda) offers a variety of Digital Marketing courses and certifications for individuals at all levels, from short duration introductory courses to ones targeted at more experienced professionals. These courses cover different aspects of online marketing like, Content Marketing, Search Engine Optimization, Web Analytics, Brand Marketing, Social Media Marketing on Facebook, Twitter, LinkedIn, Instagram etc., Email Marketing, Product Marketing and more.These courses serve as a great starting point to build knowledge and advance digital marketing skills. They are suitable for anyone just starting out or someone looking to update themselves on new marketing trends and strategies. Here are some of the Online Marketing courses that learners can take on LinkedIn Learning platform:
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Self-Paced 10. Digital Marketing Masterclass:Get Your First 1,000 Customers (Udemy)This Digital Marketing course on Udemy focuses on how you can take any product, service, or business and sell it to 1,000s of customers. It is intended for small business owners, bloggers who want to increase their traffic and drive more sales, or those working in Marketing, Sales etc. or just anybody who has a product or service to sell.The course teaches learners how to use Social Media, Content and Video marketing to bring on board their first 1000 customers. It also covers SEO, SEM, PR, FB and Instagram marketing and many other important digital marketing domains. Students learn the following:
The course is taught by Evan Kimbrell, Founder and Director of digital agency Sprintkick. Evan has created several courses on Udemy and has taught over half a million students. His courses have been featured in Forbes, Entrepreneur Magazine, BusinessInsider, BuzzFeed, Mashable, TheNextWeb, The Daily Beast, & Techcrunch. The course comes with over 200 lectures and 26.5 hours of video content, 14 articles, and 154 downloadable resources that you can access anytime you want. It has been taken by over 70000 students till date. It doesn’t require you to own a business or a product, but it assumes that you do. Key Highlights
Duration : 26.5 hours on-demand video 11. Google Digital Marketing Courses (Digital Garage)Digital garage is Google’s online courses platform that offers free courses on a variety of subjects in Data, Tech, Business and Career Development domains. Digital Marketing is one such domain where Google provides free digital marketing training courses to help participants grow their business online.These courses are open for all and can be taken by anybody who wishes to enhance their digital marketing skill set. Whether a small time blogger or business owner or marketing professional or entrepreneur, one can choose a course based on one’s specific requirements. The courses vary in duration from under 2 hours to more than 40 hours and include both video and text materials. One can opt to go through individual modules in a course or take an entire course end-to-end. Some of the popular Google marketing courses are:
Google Fundamentals of Digital Marketing course is accredited by Interactive Advertising Bureau Europe and The Open University. It has 26 modules created by Google trainers, and is packed full of practical exercises and real-world examples. Key Highlights
Duration : Self-Paced 12. Ultimate Google Ads Training 2020: Profit with Pay Per Click (Udemy)This Udemy course by Isaac Rudansky is rated as the best Google Adwords training course with more than 150000 student enrolments so far. It enjoys the highest student satisfaction rating in the entire Udemy marketing library. The course aims to impart the required knowledge, skills and tools to profitably advertise any product or service online. It teaches how to drive profitable, reliable and consistent traffic to your website or landing page every single day with Google Adwords in a very clear, step-by-step manner.Upon completion of the course, students are able to create, develop and optimize a professional Google AdWords campaign that brings in high quality traffic. They also learn advanced topics like ROI calculations and formulas and conversion tracking, but no prior experience with Adwords is needed to go through this course. It gradually moves from beginner to advanced. The course contains over 25 hours of video content. Participants also get access to student discussion forum, where they can also ask the instructor any questions as they progress through the course. Key Highlights
Duration : 25.5 hours on-demand video 13. Facebook Ads & Facebook Marketing MASTERY 2020 (Udemy)This Udemy Facebook Marketing course is highly rated and has already benefitted 150,000 students. The aim of this course is to help learners understand the Facebook platform from A to Z and master the paid social media advertising campaigns. Along with Facebook it also covers Instagram advertising.The course offers a step-by-step guide to learners for launching their Facebook page and then using all the features, ads etc. It delves deep into every aspect of Facebook and the Facebook Ads Manager, covering the following topics:
This course is ideal for small business owners, bloggers, social celebrities and influencers, local brick and mortar businesses, corporate marketing professionals, advertising managers or anybody looking to benefit from social media advertising especially Facebook and Instagram. Key Highlights
Duration : 13.5 hours on-demand video 14. Free Digital Marketing Classes (Skillshare)Skillshare is an online platform that offers a wide array of short duration skill-based courses. It includes various courses on Digital Marketing that cover different disciplines of Online Marketing like content marketing, social media marketing, digital strategy, search engine optimization, email marketing, copyrighting and blogging, google analytics, google ads, brand management and much more.Most of these courses are of short duration and target a particular topic rather than building a comprehensive digital marketing skill set. So these are best suited for current digital marketers who want to skill up, add a specialty, or refresh their skills in a specific domain. Here are some of the courses one can take:
Skillshare platform is free to use for first 2 months, so essentially this makes these digital marketing training classes practically free for everyone. One can choose to enrol in their premium plan at a small fee. Key Highlights
Duration : Self-Paced 15. Social Media Marketing MASTERY | Learn Ads on 10+ Platforms (Udemy)This Social Media Marketing training course takes learners from A to Z on all social media platforms, including Facebook, Twitter, Instagram, Pinterest, Google, YouTube, LinkedIn, Tumblr, WordPress, Blogger. It teaches how to create highly targeted and cheapest advertising strategies online. This course is a bestseller on Udemy with more than 73000 student enrolments and high ratings.The course covers the following topics in detail:
The course progresses from beginner level to advanced topics and hence is suitable for both newbie and advanced users. Anybody looking to learn how to create Ads on any social media networks is a good contender for taking this course, including business owners, bloggers, influencers, public figures, marketing professionals etc. Key Highlights
Duration : 8 hours on-demand video 16. Professional Certificate in Digital Marketing by Wharton (edX)Digital Marketing affects the businesses ability to reach their customers directly, understand their behaviour and be more efficient and effective. It is a crucial skill set for marketing professionals in today’s age. This Digital Marketing Certificate program on edX designed by world-renowned marketing professors at the Wharton School imparts these key marketing skills most in-demand today – omni-channel marketing, marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches to customer retention. It helps learners to become familiar with new types of data (like mobile data, search data etc.) and new types of analysis that can be done on this data to make better marketing decisions.The program comprises of following 4 courses, each of which are expected to require around 6 weeks to complete:
This program is suitable for young professionals looking to cut into the marketing job industry or find larger range of job offerings and equally useful for seasoned professionals looking to upgrade their skills to remain more relevant in the changing landscapes of digital economy. Key Highlights
Duration : 6 months, 3-4 hours per
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