Bachelor of science in business administration major in marketing management

Eberhardt School of Business
About
Undergraduate
- Accounting
- Business Analytics, BSBA
- Finance, BSBA
- Management and Human Resources, BSBA
- Marketing Management, BSBA
- Sport Management & Analytics, BSBA
Graduate
- Master of Accounting
- MS in Business Analytics
- MS in Finance
Centers & Institutes
- Career Management Center
- Center for Business and Policy Research
- Institute for Family Business
- Westgate Center for Leadership and Management Development
Directory
PIES

Marketing is fundamental to all profit and non-profit organizations. From connecting with your customer to competing in a global marketplace, a degree in marketing opens students up to a wide range of career possibilities applicable to any industry.

Marketing Management

With a major in Marketing Management, you will learn how to conduct effective market research and analyze data, manage promotional activities and formulate brand strategies, use consumer behavior theories to better connect with consumers, create new products from idea formation to execution, and formulate effective digital communication strategies. You will work on solving hands-on business problems while enhancing your teamwork and leadership skill through experiential projects.

Faculty

Pacific students in Marketing Management benefit from close working relationships with dedicated and passionate professors. Our distinguished faculty members are firmly engaged in the Marketing industry as well as the latest Marketing research, providing students with exceptional opportunities for experiential learning.

Careers

With the help of the Eberhardt Career Management Center, Marketing Management students will compete for credit-bearing internships opportunities with companies across industry sectors located in the Central Valley, San Francisco Bay Area, and Silicon Valley. Our students have gone on to marketing careers at global companies such as Starbucks, Gallo, and Clorox. Many have also started their own businesses!

REAL-WORLD EXPERIENCE

Marketing projects with global impact

Each year at Pacific, an international marketing class and a graphic design class team up to do a service-learning project for a global social entrepreneur. The project gives students the opportunity to gain real-world experience while simultaneously making a difference in disadvantaged communities around the world.

INTERNSHIP DIARIES

What’s it like to intern at a PR agency?

Marketing major Megan Nishimura ’25 interned for Becker Communications, a public relations agency in Honolulu, Hawaii. She tells us all about her experience, from networking with industry professionals to conducting marketing research. Plus, Megan shares her tips for making a great first impression and getting the most out your internship.

Outstanding Student

Sahila Shah '23

When Sahila started her summer wealth management internship with Wells Fargo, she was nervous. As a marketing student, she’d never worked in finance before and had doubts about how she would adapt to an unfamiliar field. She quickly came to realize her business education at Pacific — and unique perspective as first-generation, Pakistani American student — enabled her to think outside the box and make valuable contributions to the company.

Alumni Success

Alex Gerberick ’17

"I never had a specific company I wanted to work for but knew I wanted to market a product I believe in.
I applied for countless internships to get experience under my belt before graduation. With guidance from the ESB Career Management Center, I narrowed my search to boutique wineries in my hometown, landing an internship that became a full-time role after graduation. My studies at Pacific, relations with faculty, and that first job, plus a lot of hard work, led me to my dream job as Senior Marketing Coordinator for the Duckhorn Portfolio – the number one luxury wine company in America."

Recent Employers

ADP
Airgas
Allstate
Appnext
Aragon Research
Bankers Life
Barokas Public Relations
Duckhorn Vineyards
Flashpoint PR

Fleishman Hillard
Gallo Sales Company
Google
Holt of California
Intel
Kaiser Permanente
Lewis Global Communications
Numerify
Oakland Raiders
Pacific Construction
PepsiCo/Frito-LayPowerschool Group

San Diego Legion
San Joaquin RTD
SAP Labs - Innovation Center Silicon Valley
Southern Wine & Spirits
Tenth Street Hats
Travelers
Woodruff Sawyer
Workbridge Associates
Zuora

Degree Offered

Bachelor of Science in Business Administration (BSBA) - Marketing Management

Ready to take the next step?

Contact Us

Eberhardt School of Business

Location:

3601 Pacific Ave.
Stockton, CA 95211

What is Bachelor of Science in Business Administration major in Marketing Management?

The Bachelor of Science in Business Administration, major in Marketing Management program produces well-rounded, globally competitive graduates equipped with the knowledge to cover specific areas in marketing, such as marketing research, distribution management, product management, brand management, personal selling, ...

Why do you choose BSBA major in marketing?

You will be able to develop your interpersonal skills and also know the importance of business, marketing, management, people, customers and relationships. For you to succeed in this course, you have to be confident with yourself as well as your abilities. You must be a flexible person and outgoing person.

Does BSBA major in Marketing Management have board exam?

The number of hours required may differ in each university. The BSBA in Marketing Management does not have a board examination. However, graduates may opt to take the Civil Service Examination (CSE) conducted by the Philippine Civil Service Commission (PCSC) to qualify in working in government offices.

Which bachelor degree is best for marketing manager?

Qualifying for some marketing or promotions positions may require a bachelor's degree in communications or a related field. Completing a bachelor's degree, and taking other steps, can help aspiring marketing managers seize potential job opportunities in a diverse range of organizations.